Retail Media Unpacked: A breakdown of retail media concepts, trends, and practices, for those looking for clarity and depth.
We are well into 2024 and the shifts in Retail Media happen faster and faster each day. In our Q1 edition of The Retail Media Unpacked report we breakdown retail media concepts, trends, and practices, for those looking for clarity and depth.
Topics unpacked in this edition:
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Measurement & Incrementality
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The Rise of Generative AI
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Video and Streaming TV
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From the team
The rapid rise of retail media networks marks a significant pivot in how brands engage with their consumers. Retail media, particularly through giants like Amazon Ads and Walmart Connect, is not just growing—it’s fundamentally transforming the paradigms of advertising. – Jacob Snelson, Chief Media Officer
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