TikTok Shop is no longer operating in isolation. It has become one of the most powerful awareness engines shaping how shoppers discover, research, and ultimately buy products across retail. In this report, The Bluebird Group analyzes performance across 37 brands to understand how TikTok-driven demand moves through Amazon and into brick-and-mortar retail. By combining TikTok Shop data with Amazon search and revenue trends and Nielsen retail sales and velocity data, we uncover the awareness loop that connects social discovery to real-world retail performance. This report is designed to help brands understand what is happening now, why it matters, and how to prepare for what comes next.