The Bluebird Group Announces Acquisition of Select Brands to Expand Grocery Expertise

The Bluebird Group (“Bluebird”), a data-centric omnichannel commerce agency, is excited to announce the acquisition of Select Brands (“Select”). With offices in Cincinnati, Ohio, Select brings industry-leading expertise in navigating the Kroger and Harris Teeter ecosystems. By partnering with Select, Bluebird significantly enhances its grocery capabilities within its already prominent omnichannel service offerings.

“Our customers find tremendous efficiency in utilizing Bluebird for their cross-retailer and omni-channel support needs,” says Jason Kapsner, CEO of Bluebird. “For our grocery clients, the ability to provide a Kroger experience that matches our level of excellence across other retailers is a game-changer for those seeking multi-retailer support in the food space.”

The Bluebird Group has established strong relationships with retailers such as Amazon, Walmart, Target, Best Buy, Costco, Sam’s Club and Kohl's. The acquisition of Select allows Bluebird to enhance its capabilities within the grocery channel.

“We have spent years carefully developing a team committed to excellence across the entire Kroger ecosystem,” says John DeMotte, Founder and CEO of Select Brands. “We are excited to find a partner like Bluebird, who shares our focus on top talent, data analytics, and a high standard of excellence.”

Select is an industry-leading Kroger & Harris Teeter service agency specializing in full-service business management, including data intelligence via Kroger’s 84.51° data & Kroger Precision Marketing.

“Our mission has always been to expand our service offerings with experts, not generalists,” says Kapsner. “The team at Select immediately allows us to provide deep Kroger strategy and execution for our clients.”

About The Bluebird Group:

The Bluebird Group is a retail services and consulting firm serving some of the world’s most innovative and beloved brands. Headquartered in Minneapolis, MN, Bluebird provides strategic planning, operations consulting, account management, digital optimization, and data analytics to help brands execute and optimize omnichannel sales. For more information about The Bluebird Group, please visit www.thebluebirdgrp.com.

To learn more about the Select Brands team, visit here: https://www.selectbrandscpg.com/team.