Insights

Data-driven insights to help your brand grow

000+

retailer category consulting conversations
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What we do:

  • Product Development Support
  • Brand Benchmarking and Identification
  • Trend Insights and Forecasting
  • Rich Audience Analysis
  • Social Monitoring
  • Marketing Channel Effectiveness
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Expertise

Tools, insights and automation are critical to supporting our clients in the current retail landscape. We have deep understanding of traditional data sets but invest in tools that provide a predictive approach to growing retail sales.

  Let’s work together

Bluebird Analytics go above and beyond

NPD and IRI are industry standard data sets that our team is familiar with. When combined with new age tools, we’ve seen positive responses from retail decision makers, and they see us as trusted experts in a modern retail landscape.

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Expertise

Discover the sweet spot in your e-commerce data

Learn how The Bluebird Group drives deeper connections between your brand and your customer through data, technology, and creativity.

Let’s work together

Retail Experts Looking at data

Track consumer’s purchase intention with data-driven accuracy

  • Brand + product level insights
  • Early signals of trends and preferred purchasing destinations
  • Combines upper funnel and lower funnel demand signals
  • Directionally accurate but ultra granular.
Delivered

000+

category consulting conversations in 2023

Helping brands is what we do

Meet our insights experts

The experts connecting data with actionable insights

Kara Novak
Brandon Gatzke
Drew Kremer
Scott Hansen

Kara Novak

Insights Director