Insights

The Leader in Consumer Insights

000+

retailer category consulting conversations
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What we do:

  • Product Development
  • Trend Spotting
  • Mass Market Data
  • Consumer Survey & Analysis
  • Social Intelligence & Traffic Health

The Future of Consumer Data Starts Here

Trends don’t start in stores, they start in searches, clicks, and conversations. While Circana and Nielsen reveal what’s already happened, Bluebird uncovers what’s next. By combining trusted POS data with digital, DTC, and social signals, our analytics team transforms complex insights into clear, actionable stories. We don’t just track performance, we help you spot emerging opportunities and move your business ahead of the curve.

Bluebird Analytics go above and beyond

NPD and IRI are industry standard data sets that our team is familiar with. When combined with new age tools, we’ve seen positive responses from retail decision makers, and they see us as trusted experts in a modern retail landscape.

Helping brands is what we do

Meet our insights experts

The experts connecting data with actionable insights

Kara Novak
Brandon Gatzke
Drew Kremer
Scott Hansen

Kara Novak

Insights Director