The Bluebird Group Expands Into Social Commerce With the Acquisition of TikTok Agency Nibble

At The Bluebird Group, our mission has always been to help brands grow wherever shoppers are spending their time and money. Today, that means extending the journey into TikTok.

We are excited to announce that we have acquired Nibble, a full service TikTok agency, built on creator partnerships and TikTok Shop affiliate traffic.

For us, this move is bigger than TikTok alone. It is about capturing the total shopper journey. When a creator sparks awareness on TikTok, it drives sales on TikTok Shop, but it also creates ripple effects. Shoppers search for that product on Amazon. They add it to their Walmart delivery order. They recognize it on the shelf at Target.

As Jason Kasper, CEO and Founder at The Bluebird Group, put it: “This isn’t just about adding TikTok expertise. It’s about connecting the spark of awareness to the moment of purchase. When a creator drives attention on TikTok, it fuels not only TikTok Shop sales but also retail traffic at Walmart, Target, Best Buy, Kroger, Costco, Amazon and every shelf our brands are on. The data shows the impact creators have for brands on TikTok goes well beyond. On average, when Nibble launches a creator campaign on we have seen a 76% increase in retail traffic for that brand.”

By combining Nibble’s creator-driven model with our retail foundations, we are building a connected system that turns short-form video into retail growth.

This matters for TikTok Shop brands that are looking for new revenue streams. It also matters for every brand selling at Walmart, Target, Best Buy, and Amazon. Retailers are facing real traffic challenges, and awareness is the oxygen that fuels demand. Without it, we cannot capture intent in the aisle.

Brian Blum, Founder of Nibble, explained it this way: “Creators have the power to spark discovery on TikTok, but the impact doesn’t stop there. Those moments push shoppers to find your product in store. That’s why joining forces with Bluebird made sense. Together we can connect the dots from creator-driven content to retail shelves.” 

Our goal is to help brands meet shoppers at the first spark of discovery and guide them all the way through to purchase, no matter where that purchase takes place.

With Nibble now part of Bluebird, we see a future where social platforms and retail shelves are no longer separate worlds. They are part of one journey, and we are here to connect it.