We create mega-viral campaigns on TikTok by connecting brands with creators to broadcast a clear message.
1.5B +
VIEWS IN 2024
$100M
TIKTOK SHOP REVENUE
150,000
CREATORS PARTNERED WITH SINCE 2024
Who We Are
We help brands accelerate their presence on TikTok by turning audiences into loyal customers through creator-driven strategies, targeted campaigns, and compelling social content. Our team produces highly engaging videos, cultivates authentic creator communities, and manages campaigns that drive discovery and conversions across TikTok Shop and major retailers. We deliver high-quality assets designed to captivate audiences and turn views into revenue.
What You Get
Reach new audiences, spark engagement, and drive sales with social-first strategies. From creators to campaigns to scroll-stopping content, we turn discovery into loyalty and clicks into conversions.
Turn TikTok into your ultimate new customer engine.
What We Do:
- Build and scale creator communities and campaigns
- Provide ongoing shop management
Who It’s For:
- CPG, Health & Wellness, Beauty, Apparel, Electronics
Why It Works:
- 81% of sales are from new customers
- 73% of U.S. consumers buy products they discover on TikTok
Go big with hundreds of authentic creators.
What We Do:
- Recruit creators and deliver campaign briefs
- Scale reach through authentic creator communities
Who It’s For:
- Premium products, new store launches, and marketing moments
Why It Works:
- One celebrity video or 500 nano-influencer videos? Always 500
- Cost-efficient: pay for performance model
Scroll-stopping content that converts.
What We Do:
- Best-in-class UGC video production
- Social-first carousels, slides, and graphics
Who It’s For:
- Brands struggling with paid ads or organic traction
Why It Works:
- Customers want value-add content, not hard selling
- Native formats build trust and position your brand as the solution
Why Brands Choose Us
“Working with Nibble provides that boutique agency experience you always want. They go above and beyond. If you want cookie cutter, run of the mill ads + strategy – this is not the agency for you!”
Connor Rolain
Head of Growth at HexClad
“I’ve seen first hand how Brian & the team can grow emerging brands. It’s rare to find expertise at each stage of the funnel, but they truly know what it takes to take a customer from start to finish.”
Tiffany K
Founder + CEO at Curastory
“We have had the pleasure of working with the Nibble team on several marketing initiatives. From ads to landing pages and capturing more revenue through email, they’re my first recommendation to everyone in my network that needs growth help.”
David Baker
Chief Digital Officer at Beekman
“I’ve seen first hand how Brian & the team can grow emerging brands. It’s rare to find expertise at each stage of the funnel, but they truly know what it takes to take a customer from start to finish.”
Space
Richie Mashinko
Head of Growth at She’s Birdie
Meet our Social Media experts
Listen to Sweat Equity
Welcome to the best creative brainstorming session you’ve ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing – it’s all here. Creativity. Breakdowns. Playbooks. Without the fluff.
Ready to win at retail? Let’s work together
Interested in diving deeper into how The Bluebird Group can join forces with your brand and tailor a winning strategy for selling your brand on Amazon and beyond? Contact us now to learn more.
